1964 Classic Cars for Sale
Mustang launches April 17th and sells 22,000 on day one, Pontiac GTO starts the muscle car era, and the 426 Hemi returns to racing
April 17, 1964. Ford opened the New York World's Fair and simultaneously launched the Mustang at dealerships across the country. The base price was $2,368. Within the first day, Ford estimates roughly 22,000 orders were written. By the end of the model year, 121,538 units had been sold, a record for a new nameplate. The car was built on the compact Falcon platform, offered a long list of options, and could be had as a hardtop, convertible, or the new 2+2 fastback introduced later in the year. Detroit had not seen anything like the public response.
Pontiac's John DeLorean and his team did something audacious with the 1964 Tempest. They dropped the 389 cubic-inch V8 into the mid-size body, called it the GTO, and offered it as a $296 option package on the Le Mans coupe, hardtop, or convertible. The result was a car that ran mid-14-second quarter miles from the dealership and started a category. Roughly 32,450 GTOs were sold in 1964. Car and Driver called it the best handling American car. The muscle car era had an origin point.
Chrysler brought back the 426 Hemi for the 1964 NASCAR season and swept Daytona, with Richard Petty winning in a Plymouth. The street version would not arrive until 1966, but the racing Hemi made clear that Chrysler's engineers had built something extraordinary. Meanwhile, Ford's Total Performance campaign was funding Le Mans efforts and drag racing simultaneously. Nineteen sixty-four was not a quiet year.
- Ford Mustang debuted at the New York World's Fair on April 17, 1964, with an opening day order estimate of roughly 22,000 units and a base price of $2,368 for the hardtop coupe.
- Pontiac GTO was offered as an option package on the Tempest Le Mans for $295.90 over the base car, with the 389 cubic-inch V8 standard and Tri-Power three two-barrel carburetion available, producing 348 horsepower in top trim.
- Richard Petty drove a Plymouth with the 426 Hemi to victory at the 1964 Daytona 500, beginning a Chrysler NASCAR dominance that would eventually prompt NASCAR to ban the engine from competition.
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Market: Early 1964 Mustang hardtops in documented driver condition sell from $18,000 to $35,000, with convertibles and fastbacks commanding premiums and high-option K-code high-performance cars pushing past $50,000. Pontiac GTO convertibles with Tri-Power and four-speed transmissions are $55,000 to $90,000 machines when properly authenticated. Broadcast sheet presence moves any 1964 muscle car price significantly upward.
Buyer's note: For 1964 Mustangs, decode the door data plate and confirm the warranty plate VIN against the dash VIN and partial engine stamp, as the enormous production volume and high parts interchangeability has led to widespread title and identity confusion in the market.